Preparing strong publicity for launch

My sense is that our public launch is supposed to come soon. When we do launch, do we have a hope of seeing it reported in the health IT press (aside from whatever minor accomplishments I can offer there)? Will it be tweeted and blogged by people with clout in the field? Will funders take notice? Will governments? Let’s do our best to make all these things happen.

Michael’s site will be good to flesh out, but publicity nowadays is personal. I want every person on this forum to think of what they can do to promote the launch announcement and get their colleagues to do so. We can use this forum thread to post ideas and to point to successes after the launch.